TikTok Marketing Reflection - Thiago A

TikTok Marketing Reflection

by Thiago A

 A Major part of the Graphic Design field is the skills to be able to market. One of the most modern platforms in which has about 50 million active users daily and about 1 billion active users monthly, Hence making it the perfect platform to Advertise. The main job of creating Advertisement Designs is to capture the viewers attention to then influence them to watch the entire ad. However as Designers, You need to think about the Who, What, and Why.

Who are you Appealing to?

Knowing Who your Product Appeals to the Most is essential for getting people to buy the product you are advertising. Majority of users on TikTok are Gen Z and Millennials and by embracing the new generations you can properly appeal to them. Following proper trends so that your audiences are watching the entirety of the video and interacting. Interactions to videos included Following, Sharing, Commenting, and Liking the video to further grow your followers. Naturalizing Advert content with other content allows for people to be more likely to watch.

What are you Advertising?

Finding the right way to advertise comes after you Identify What you will be Advertising. By categorizing what you want to advertise comes pushing it towards the people who would most likely like this product. By understanding the Algorithm can help increase views and push videos onto other peoples for you page, Nevertheless going outside of the Algorithm will end up in the opposite.  Lets just say that you actively go to the gym and you are trying to Advertise a Workout Supplement, If you create videos centered on working out and influencing a healthy life style, You may reference the product you use to further convince users to get this. By showing a clear indication of results and how it targets the viewers life, Then it may be taken into consideration.

Why should I get this product?

When Advertising, it is crucial to consider the viewers point of view. This outsider point of view is not only important to convince the viewer to consider getting the product, but also to ensure that the viewer will be satisfied when they receive the product. One strategy that is used to first Grab the Viewers Attention is Creating a Good Hook. Once the viewer is Hooked, You can further give reasons one Why this product is worth the money.